Blog August 23, 2013
Looking back to move forward
As we prepare to launch our new ad campaign, we thought it would be fun to take a look back at where we've been over the years. Check out some of our favourites below!
From the hard sell, to the rootball, to life in a car, we hope they've all inspired you to take action to green cities—and given you a bit of a laugh along the way!
What's your favourite? Tell us in the comments!
"Be the Root" from 2008 was a successful volunteer engagement campaign highlighting the people who are at the root of change—that's you!
This ad aired on TV way back in December 2010 and still rings true today:
You may remember these "Eco-Chic" images from a Metro newspaper in 2011 or 2012:
Our most daring campaign to date saw 23-year-old Tanner Zurkowski live a #monthinacar to promote The MOVE Expo, and raise awareness about transportation issues in the GTHA and cities around the world:
Where will we go next? Stay tuned for the 2013 campaign, starting at the end of the month!